Go URL is a URL shortening service for University of Nebraska-Lincoln related content. Use this when you would like a shorter URL with the unl.edu domain. Go URL comes in two basic forms. One randomly generates your shortened URL. The second offers the opportunity to create your own custom URL which may be useful for marketing purposes. You can augment your URL with Google Analytics campaign information as well.
Whichever method you choose, your shortened URL is produced along with a QR Code to be used as you see fit.